Audience and Lecturer


Marketing Essentials

Does your organisation have a clear marketing and branding strategy to compete in a consumer choice market?

Seminar Overview

The aged care and disability sectors are becoming more competitive in response to changing consumer expectations, evolving social behaviours, and the impact of technology. Ensuring you have a clear and consistent message, delivered through your marketing and branding is an essential key to success in increasing consumer choice driven markets. Using your mission and values based operating model can differentiate you from your competition.

CareCFO's Marketing Essentials seminar will cover key topics that provide you with a baseline to review your current marketing and branding strategies. The program includes looking at strategic marketing plans, delivering your brand, the role of social media in marketing, and the link between fundraising and marketing.

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Suggested Participants

This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers.

This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members.

Seminar Cost

$249 + GST per participant



$299 + GST per participant

2021 Dates



Program Testimonial

"Gave me a great understanding of what we are and aren't doing well. I was able to identify that we do need help in specialist areas such as social media and branding." Peter, Melbourne VIC

Want to develop a clear marketing and branding strategy?

Book an in-house session?

Want your whole team to attend this seminar? Contact us to enquire about an in-house training session. 

We come to you to deliver the training, we can even personalise the content to be specific to your oganisation.

Looking for a another seminar?

Leadership and Key Management Traps
Customer Service Essentials
Workplace Culture
Strategic Planning
Technology and Data Breach Management
Emerging Leaders
Managing Performance
Aged Care and Disability Masterclass
View our suite of Finance Seminars