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MARK101

Marketing & Branding for Care Sectors

Does your organisation have a clear marketing and branding strategy to compete in a consumer choice market?

Webinar

$279+GST

Seminar*

$329+GST

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Want your whole team to attend this seminar? Contact us to enquire about an in-house training session. 

We come to you to deliver the training, we can even personalise the content to be specific to your oganisation.

Book an in-house session?

Seminar Overview

The aged care and disability sectors are becoming more competitive in response to changing consumer expectations, evolving social behaviours, and the impact of technology. Ensuring you have a clear and consistent message, delivered through your marketing and branding is an essential key to success in increasing consumer choice driven markets. Using your mission and values based operating model can differentiate you from your competition.

CareCFO's Marketing Essentials seminar will cover key topics that provide you with a baseline to review your current marketing and branding strategies. The program includes looking at strategic marketing plans, delivering your brand, the role of social media in marketing, and the link between fundraising and marketing.

Course Outline

  • How the aged care and disability sectors are becoming more competitive in response to changing consumer expectations.

  • Key considerations when developing a marketing strategy.

  • Evolving social behaviours.

  • The impact of technology of marketing strategies.

  • Ensuring you have a clear and consistent message, delivered through your marketing and branding.

  • How your mission and values impact your marketing and branding.

  • Assessing your market.

  • Understanding your competitors to create a competitive differentiation.

  • The 7 Ps

  • Social media and digital marketing.

  • Actions you can implement straight away that will make a big difference, even with a small team or a small budget

Suggested Participants

This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers.

This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members.

2022 Dates

Webinar Scheduled Session:

  • Tuesday, 6 September - 1pm - 4pm AEST

Program Testimonial

"Gave me a great understanding of what we are and aren't doing well. I was able to identify that we do need help in specialist areas such as social media and branding." - Peter, Melbourne VIC

*Seminar Pricing relates to face-to-face seminars that CareCFO schedules in our training calendar. Please check individual entries in the training calendar to see if they are webinars or seminars.  Webinars are denoted with a green dot, seminars are denoted with a blue dot.