The aged care and disability sectors are becoming more competitive in response to changing consumer expectations, evolving social behaviours, and the impact of technology. Ensuring you have a clear and consistent message, delivered through your marketing and branding is an essential key to success in increasing consumer choice driven markets. Using your mission and values based operating model can differentiate you from your competition.
CareCFO's Marketing Essentials seminar will cover key topics that provide you with a baseline to review your current marketing and branding strategies. The program includes looking at strategic marketing plans, delivering your brand, the role of social media in marketing, and the link between fundraising and marketing.
How the aged care and disability sectors are becoming more competitive in response to changing consumer expectations.
Key considerations when developing a marketing strategy.
Evolving social behaviours.
The impact of technology of marketing strategies.
Ensuring you have a clear and consistent message, delivered through your marketing and branding.
How your mission and values impact your marketing and branding.
Assessing your market.
Understanding your competitors to create a competitive differentiation.
The 7 Ps
Social media and digital marketing.
Actions you can implement straight away that will make a big difference, even with a small team or a small budget
This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers.
This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members.
Webinar Scheduled Session:
Tuesday, 6 September - 1pm - 4pm AEST
"Gave me a great understanding of what we are and aren't doing well. I was able to identify that we do need help in specialist areas such as social media and branding." - Peter, Melbourne VIC