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MARK201

Marketing Analytics & Insights for Care Sectors

Utilise analytics to enhance your marketing, make meaningful decisions, and deliver your mission.

Webinar

$279+GST

Seminar*

$329+GST

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Want your whole team to attend this seminar? Contact us to enquire about an in-house training session. 

We come to you to deliver the training, we can even personalise the content to be specific to your oganisation.

Book an in-house session?

Seminar Overview

How do you know your marketing activities are working effectively? And how do you know if you’re marketing strategy is appropriate for your audience? .


There are many sources of data that organisations can utilise to access insights. This information can inform business decisions and marketing strategies. Understanding marketing analytics and insights can help aged care and disability providers improve their market position in a market that is becoming more and more competitive.

Course Outline


  • Sourcing web and digital marketing data

  • Segmenting and organising data

  • Identify a range of key metrics

  • Discover insights by analysing multiple data sources

  • Consider data integrity in the analysis process

  • Develop short and long term foals from insights

  • Develop reports for Management and Boards

Suggested Participants

This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers.

This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members.

2022 Dates

Webinar Scheduled Session:

  • Tuesday, 15 November - 1pm - 4pm AEDT

Program Testimonial

*Seminar Pricing relates to face-to-face seminars that CareCFO schedules in our training calendar. Please check individual entries in the training calendar to see if they are webinars or seminars.  Webinars are denoted with a green dot, seminars are denoted with a blue dot.